The Datafication of Athletes: How Performance Tracking Is Changing Careers and Contracts
Professional sports have always been shaped by numbers—scores, times, rankings, and statistics. But in recent years, data has moved far beyond the box score. Wearable technology, advanced analytics, and real-time monitoring tools are transforming how athletes train, compete, and are valued. This shift toward the datafication of athletes is redefining not only performance, but careers…
