Peloton partners with TikTok to share short-form workout content
Struggling fitness equipment maker Peloton Interactive will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said Thursday. The partnership comes as Peloton is pivoting from hardware and transforming into a software-focused company, leaning on its exclusive content to drive subscriber growth. Peloton shares jumped 14% to close at $6.13. Demand for the…
